Marc Rodriguez reveals the keys to the success of the CCIB
In his 7 years at the CCIB, its Managing Director has taken the pulse to the center and has managed to direct it into a sustained growth. His formula being in charge of one of the venues of reference in the MICE industry in Barcelona, combines professionalism and high-quality facilities and services. Its adaptability and dynamism, as well as a wide range of additional services and all the city attractions – Barcelona as a destination with a consolidated and attractive brand – are at the service of all the congress attendees.
In this recent interview, Marc Rodriguez gives us the clues why the CCIB has hosted more than 1.030 events of all kinds and a total of 4.700.000 delegates and visitors (since its opening in November 2004 until 2015), becoming a benchmark among the largest convention centers in Europe.