IBTM comes back to Barcelona and turns 30!

Just a few weeks before closing one of the fastest growing years in the MICE industry, the IBTM has became the meeting point to take the pulse of this industry one more year. Barcelona took advantage of the celebration of this annual appointment to show the great moment that the city is living and, once again, its international prestige. A fact that, a few days later, was confirmed by the publication of the World’s Best Cities Report: the city occupies a coveted eighth position.

An expectant MICE sector, facing the national situation and a frantic calendar in the last quarter of 2017, influenced the numbers of visitors to the IBTM. But the fair closed with a record number of business appointments, which strengthens its position as a benchmark.

The main agents came coinciding with the 30th anniversary of IBTM: 3,000 exhibiting companies from more than 150 countries and a total of 3,463 hosted buyers. The concept of the show works properly, not only as a showcase, but also as a generator of real business. The event closed with 23% increase on forecasts compared to the previous edition, with more than 74,000 appointments.

Positive economic prospects

The report Trends Watch Report for IBTM highlighted among the novelties presented those days. In summary, it concludes that the economic perspectives are positive and companies have shown a remarkable adaptation to the challenges and continue with their activity in meetings and events. As in the ICCA, the IMF also affirms that the acceleration that began in 2016 will continue in 2018, with an expectation of global growth of 3.6% in 2018.


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